FaveDoll
“From advice to a full collaboration.”
When a dear friend of mine decided to start her own clothing brand, she approached me for some creative advice. What began as occasional brainstorming sessions, quickly grew into a deeper collaboration. Seeing her passion and vision for the brand, I really liked to keep helping her out and become more involved. During this period, I dedicated myself to bring her vision to life.
After a while I took on the role of Creative Director, responsible for all the creative aspects of the brand. From putting together the collections, to developing the brand's visual identity. Creating concepts, arranging photoshoots and working on socials brought me to my full potential.
After a while we started working on a second collection. This time around I wanted to focus on a theme instead of individual items. This collection would also provide more direction for the brand itself, making it clear that it targets young adults in the professional world.
During the Christmass collection things began to change, due to my bachelor degree. I had to refocus on school again which meant I had less time for favedoll. With a heavy heart we decided to stop working together, and I ultimately had to hand back my responsibilities.
